I've been loving some of Sarah's products—especially the moisturizing cream which has proved to be a lovely slice of luxury to keep at my desk—so I thought it would be fun to hear the backstory of her natural beauty biz.
Name: Sarah Maloy
Location Danbury, CT
Website/Blog/store www.threeseedsnaturals.com, Facebook page, Twitter.com/3seedsnaturals
Tell me a little bit about what you make.
I make natural skin care products - lotions, creams, lip balms, and scrubs. I like the process for a few reasons - as I've learned more and more, I've really enjoyed developing my own formulas - experimenting with oils, butters and fragrances until I find just the right combination. Once I have the formula, I find it very satisfying to make a batch and have it turn out perfect. Making scrubs for example - stirring up the sugar into the perfect mix of shea butter and sunflower oil makes such a pretty texture. Or watching a batch of my Ultra Moisturizing Cream turn from a milky consistency to a rich, thick cream is exciting to see.
How and when did you become interested in making beauty products?
I became interested in making beauty products in late 2009 when I saw natural lotions at a farmer's market. I've been interested in eating more naturally, and I realized that what we put on our body is just as important as what we put in our bodies. I had seen recipes for beauty products in natural magazines, so I decided to give it a try.
How would you describe your style?
My style is simple. I believe in creating products that do a job and do it well. I'm fairly low maintenance with my own beauty regimen, so I started by creating products I could use - I use a regular body lotion, so my goal was for my Everyday Body Lotion to go on light and smooth after the shower. Sometimes my hands and elbows need a little more, so I created my Ultra Moisturizing Cream, which has a wonderfully thick texture but doesn't leave skin greasy. I like to use a scrub, but I have been frustrated by messy scrubs that separate into an oil layer and a sugar layer - so I researched different ingredients that emulsify the scrub so it stays together. And now I'm researching formulas for a solid single-use scrub -- take a scrub cube into the shower and use it all over - no mess!
Every ingredient serves a purpose, I don't believe in adding lots of things that don't have a benefit. I also like my scents noticeable but light - the kind of scent that makes you smile when you put it on but fades throughout the day and doesn't overwhelm. And most important, every scent should bring to mind a season.
Where do you do your work?
I make all my products in my kitchen. I sanitize everything, wear gloves and a mask, and test every batch to make sure there are no contaminants.
What sets your products apart?
Is this your full-time work?
No. I work full-time for a large consumer packaged goods company. Much of my job involves understanding what consumers want and need and bringing that to life in a product or brand. I love that aspect of my job and wanted to apply it to something of my own; thus Three Seeds Naturals.
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